CASANOVA & CO. played a pivotal to the growth of Montelobos Mezcal, playing a key role in its brand journey to being acquired by the CAMPARI Group in 2019. As National Brand Ambassador, we brought deep expertise in craft spirits and agave culture to the table, elevating the brand through education, immersive events, and opening new markets . By advocating Montelobos’ commitment to tradition, sustainability, and quality, we built a loyal community and positioned it as a leader in the premium mezcal market, driving its value and appeal for acquisition.